Abstract
Women Entrepreneurship is an application of knowledge, skills and competencies by women or self-help group, bringing out new ideas by launching new products or re-modelling the existing ones thus creating wealth and employment, paving the path of economic growth. Women are identified as the critical actors of sustainable entrepreneurship. To look into the issue of environmental pollution, women entrepreneurs are encouraged to make or sell eco-friendly products like bio-degradable ones. On the out-break of Covid 19, a consciousness arose among businesswomen which influenced them to undertake green entrepreneurship, create ecological awareness to develop environment-friendly business practices through waste management plan. This can bring about sustainable business practices and show that sustainability is the driving force of innovation and socio-economic change. So, women have a perception of making a good contribution to the environment. The motive is to undertake sustainable business by social value creation, employment creation and environmental protection. It has a positive impact on eco-entrepreneurial intention.
The very concept of ‘Green Entrepreneurship’ emerges from the practice of starting-up and the managing of an eco-friendly business in a way which can have a positive impact upon society. It has the power to handle the environmental challenges in the most fruitful way. This can bring financial stability as well even at the minimum cost of production. It is women more than men who are found to engage themselves in green entrepreneurship and found to be very much suitable for developing eco-friendly products. This paper will involve a qualitative search in the post-pandemic era on how a larger percentage share of business women are engaged in green entrepreneurship in the most successful way. Few case studies along with literature study will be done so as to proof the hypothesis.